Universitas Insurance Web Portal and Virtual Assistant

In 2024, Seguros Universitas , one of the leaders in the Venezuelan insurance sector, decided to continue its path towards digital innovation as part of its strategic objective of brand refreshment and technological modernization .

Relying once again on LogosCorp, who developed its previous website, Universitas took an iconic step by implementing a new solution based on Shopify , a high-performance cloud platform. This development not only guarantees optimal performance, but also structures its content in a precise and efficient way to meet the demands of a constantly evolving market.

Main Features of the Project

• New Corporate Web Portal:

  - Redesigned from scratch to maximize user experience with a responsive approach, ensuring fluidity and accessibility on any device.

  - SEO-optimized development, facilitating organic positioning and visibility in search engines.

  - Architecture designed to offer intuitive navigation and effectively guide customers to timely information.

• Implementing Virtual Assistant with Zoho SalesIQ:

  - The chatbot acts as a proactive assistant, answering frequently asked questions and managing key interactions with users.

  • Online Quotes: Guides the customer directly to the appropriate quote provider based on the type of policy.
  • Fast and Personalized Attention: Manage queries about policies, payments and support requests in real time.

  - Setting up key metrics to analyze chatbot performance and interaction, allowing for continuous optimization of the user experience.

• Scalable Strategy for the Future:

  The portal is not only designed to meet the current needs of Universitas, but is also prepared to integrate new technological solutions.

  This technological base allows commercial expansion strategies to be executed more quickly and to take full advantage of the potential of the brand's web positioning.

Key Results

• Acceleration in Customer Response: The virtual assistant has reduced waiting times, improving the perception of quality and efficiency.
• Greater Operational Agility: Automated queries allow internal teams to focus on high-impact strategic tasks.
• Technological Foundation for Scalability: The new platform is ready to incorporate future solutions that continue to make customers' lives easier and strengthen the relationship with the brand.

Universitas Insurance has proven that trust in modern technological solutions is key to leading in a competitive market. This new web portal and integrated virtual assistant not only position the company as an innovative player in the insurance industry, but also offer a solid foundation for continued evolution.

Thanks to its collaboration with LogosCorp, Universitas is prepared to face the challenges of the future with tools designed to maximize its efficiency, performance and connection with its customers.