Pernod Ricard Multimedia, Interactive brand portfolio

Pernod Ricard, a global leader in the spirits market, aimed to revitalize its brand communication using advanced visual technologies for its premium portfolio, including Chivas Regal, Something Special, and Royal Salute. For this ambitious project, they chose LogosCorp, a pioneering digital transformation company with over 25 years of experience and a proven track record of over 500 successful projects.

LogosCorp was tasked with creating multimedia presentations, video pieces, and 3D animations that would not only highlight the heritage and exceptional quality of these brands but also captivate a global audience across digital platforms and brand events.

Leveraging their extensive expertise in technological solutions and partnership with Zoho, the LogosCorp team developed a series of impactful visual pieces. These included 3D animations showcasing the unique distillation and maturation processes of each spirit. Additionally, they produced videos narrating the stories behind each brand, emphasizing their legacy and commitment to excellence. These multimedia tools enriched online product presentations and enhanced customer experiences during tastings and product launches, offering a deeper, more educational immersion into the culture of whisky and other spirits.

The project led to a significant increase in user engagement and brand visibility in international markets. The effective integration of new multimedia technologies into Pernod Ricard’s marketing strategy enabled a more dynamic and engaging narrative, resonating powerfully with modern audiences seeking authentic and historically rich brand experiences. With LogosCorp's support, Pernod Ricard not only reinforced its position as a leader in the spirits industry but also set a new standard for presenting liquor brands through digital innovation.